“Congratulations, you have a pioneering product.
Now the bad news: you have a pioneering product.”

Up for the challenge of bringing a new product to market, we decided to hone our entrepreneurial chops by creating our own start-up. After identifying a hole in the natural cleanser marketplace, we developed Removeez, a gentle, all-natural product powerful enough to remove the toughest stuff from skin. From formulation to national distribution, we did it all.

By the time “New York” magazine named Removeez a “hot product,’ we had landed on the shelves of Whole Foods and Sprouts. Despite our success, we realized our true passion is creating and building visual architecture and strategy for others. We soon sold the brand – but not before gaining valuable firsthand knowledge of the client POV.