With a library containing 80+ years of award-winning entertainment, the MGM Television Group needed to increase revenue from this exclusive collection. The organization brought in JxTwo as a consulting partner to help position, package, market, and sell this unique asset.
We worked alongside the MGM Television Group to refresh and update their legacy brand, with the overarching goal of elevating the perceived value of their entire catalogue. In the end, the perceived value surpassed expectations, leading MGM to create two new TV channels with their library. Today, the organization still uses the unified brand identity JxTwo created.