How do you launch a streaming service built for every major video platform on the planet? Enlist a nimble creative partner who anticipates, and responds to, your needs with speed and without ego. In order to capture those elusive cord-cutters and mobile millennials, AT&T developed the technology to expand their DIRECTV offering beyond satellite delivery to live streaming TV on any screen. With a large, complex, and daunting communication rollout on the horizon, the DIRECTV NOW marketing group called on JxTwo to help evolve the brand across every touchpoint with efficiency. From internal beta to consumer launch, JxTwo created, produced, and executed a consistent visual language capable of communicating on every platform.
DIRECTV NOW became the most rapidly adopted new product in the company’s history. The team surpassed its goal of 75K subs in less than 24 hours after launch.