DIRECTV

INFORMATIONAL CONTENT

How do you introduce exciting, yet complex, new technology without confusing your customers? Remove the guesswork.

JxTwo partnered with in-house teams at DIRECTV to create a series of cost-effective customer education videos that make technology feel empowering, not overwhelming. Featuring the perfect blend of information and entertainment, these easy-to-understand videos addressed a range of customer concerns, including equipment, navigation, and on-demand programming.

Our simple solution positively impacted the company’s bottom line. DIRECTV continues to feature our videos on-air and online, and the brand consistently earns a #1 rating in Customer Satisfaction surveys. When AT&T bought DIRECTV, they brought JxTwo along for the ride, so now we’re helping two of the world’s most advanced tech companies humanize and simplify their B2C communication.